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Author Topic: UL CRM in Financial Services: A Practical Guide to Making Customer Relationship Man  (Read 2221 times)

skyhew

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CRM in Financial Services: A Practical Guide to Making Customer Relationship Management Work
by Merlin Stone

Product Details

    * Ebook: 700 pages
    * Publisher: Kogan Page (August 21, 2002)
    * Language: English
    * ISBN-10: 0749436964
    * ISBN-13: 978-0749436964

Review 1
"Dispels the CRM myth that one size fits all. If you think you know it all, read on, think again." -- Ray Perry, Chief Executive, E Centre, and Director of Corporate Marketing, Chartered Institute of Marketing

"[The authors] have seized the opportunity to marry theory with the knowledge of what really works on the ground." -- Karen Jones, Marketing Director, GMAC Residential Funding (a General Motors company)

'A must for anyone wanting to ensure that their CRM investment realizes their expectations..." -- Tim Turner, Head of Strategy, Clydesdale Bank PLC and Yorkshire Bank PLC, part of the National Australia Bank Group

Review 2
"A unique and stimulating read. A breath of fresh air from Bryan and Merlin, bringing hands-on practical experience and insight from themselves and industry professionals. They have seized the opportunity to marry theory with the knowledge of what really works on the ground." -- Karen Jones, Marketing Director, GMAC Residential Funding (a General Motors company)
« Last Edit: November 07, 2012, 06:22 PM by drypen »
 
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