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Author Topic: UL Philip Kotler - Marketing Management  (Read 13266 times)

Offline anurag08

UL Philip Kotler - Marketing Management
« on: December 05, 2007, 07:56 AM »
Marketing Management : Millenium Edition
by Philip Kotler

Extract from the book :
Marketing deals with identifying and meeting human and social needs. One of the shortest definitions of marketing is ?meeting needs profitably.? Whether the marketer is Procter & Gamble, which notices that people feel overweight and want tasty but less fatty food and invents Olestra; or CarMax, which notes that people want more certainty when they buy a used automobile and invents a new system for selling used cars; or IKEA, which notices that people want good furniture at a substantially lower price and creates knock-down furniture?all illustrate a drive to turn a private or social need into a profitable business opportunity through marketing.

Download both parts and extract using winrar ....
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venkichellam

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Re: Philip Kotler - Marketing Management
« Reply #1 on: June 22, 2009, 09:55 PM »
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Marketing Management : Millenium Edition
by Philip Kotler

Hey Thank u yaar.. ;D

Its realy nice... :)

Keep Posting... :)You are not allowed to view links. <a href="http://www.perusingtheshelves.com/index.php?PHPSESSID=1i4e7726mssgaqd2lp1nh9fkd4&amp;action=register">Register</a>&nbsp;or&nbsp;<a href="http://www.perusingtheshelves.com/index.php?PHPSESSID=1i4e7726mssgaqd2lp1nh9fkd4&amp;action=login">Login</a>


Extract from the book :
Marketing deals with identifying and meeting human and social needs. One of the shortest definitions of marketing is ?meeting needs profitably.? Whether the marketer is Procter & Gamble, which notices that people feel overweight and want tasty but less fatty food and invents Olestra; or CarMax, which notes that people want more certainty when they buy a used automobile and invents a new system for selling used cars; or IKEA, which notices that people want good furniture at a substantially lower price and creates knock-down furniture?all illustrate a drive to turn a private or social need into a profitable business opportunity through marketing.

Download both parts and extract using winrar ....

 

goni

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Re: Philip Kotler - Marketing Management
« Reply #2 on: August 08, 2009, 11:04 AM »
:)thanxxxx
 

rohanaggarwal

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Re: Philip Kotler - Marketing Management
« Reply #3 on: January 21, 2010, 08:03 AM »
You are not allowed to view links. Register or Login
Marketing Management : Millenium Edition
by Philip Kotler

Extract from the book :
Marketing deals with identifying and meeting human and social needs. One of the shortest definitions of marketing is ?meeting needs profitably.? Whether the marketer is Procter & Gamble, which notices that people feel overweight and want tasty but less fatty food and invents Olestra; or CarMax, which notes that people want more certainty when they buy a used automobile and invents a new system for selling used cars; or IKEA, which notices that people want good furniture at a substantially lower price and creates knock-down furniture?all illustrate a drive to turn a private or social need into a profitable business opportunity through marketing.

Download both parts and extract using winrar ..


thank you
 

pardhu

  • Guest
Re: Philip Kotler - Marketing Management
« Reply #4 on: January 26, 2012, 01:36 AM »
Thanks a lot buddy..........
 

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