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This is brand new, and I am going to be uploading some of my books soon to it.
What it is:
The author has to give away fifteen free ebook downloads. Then it goes up one cent from there. There is a maximum price that must be set on the ebook. If the book stops getting downloads, then the book goes down in price again until it reaches free.
It sounds brand new, but I hope you join. I know some of those books, and even though you have to pay right now, if you watch some (Like Crystal Shade Angeni. I actually bought that one for $4.99 a few months ago.) and the downloads go down, you can get it free later.
It looks like the author uploads an Epub, mobi, and PDF so I am guessing those are the customer choices. I will try to get some of my books on their soon.
If you see any free books you like, give it a try. It's a new approach I haven't seen before.