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Author Topic: Re: need solved solution for this case study...plz help me out  (Read 3976 times)

punnareddyt1984

  • Guest
Mahindra and Mahindra (M&M) is a major player in the tractor and
certain segments of the automobile market in India, after an impressive
growth for a few years, the tractor market in India has been stagnating
during 98-99, 2000-01.
M&M has been selling its tractor and utility vehicles in foreign markets
including USA. Some of the components for its products have been sourced
from abroad. M&M has a 100% subsidiary in USA, Mahindra USA, with a
strong network of 100 dealers. Mahindra has a five-percent market share in
the US market in the 28-30 horse power (HP) range. As a part of the
strategy aimed at building a global supply chain, Mahindra USA has signed
a memorandum of understanding (Mou) with the Korean tractor major
Tong Yang, apart of the $ 2 bn Tong Yang Moolsam group, according to
which Mahindra will source high horse power (mostly 25-40 hp range) and
sell them around the world under the M&M brand name. To start with the
premium ranges of tractors will he sold in the US.
M&M?s current tractor range is more utility oriented and lacks the
aesthetic appeal that Tong Yang?s tractors, have, a must for a strong
presence in the US market.
Questions :
(a) What are the advantages and disadvantages of global sourcing?
(b) What are the possible risks of the alliance? How can they be overcome
/ minimised?
 

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kpsaini98

  • Guest
Re: Re: need solved solution for this case study...plz help me out
« Reply #1 on: May 23, 2010, 09:27 PM »
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Mahindra and Mahindra (M&M) is a major player in the tractor and
certain segments of the automobile market in India, after an impressive
growth for a few years, the tractor market in India has been stagnating
during 98-99, 2000-01.
M&M has been selling its tractor and utility vehicles in foreign markets
including USA. Some of the components for its products have been sourced
from abroad. M&M has a 100% subsidiary in USA, Mahindra USA, with a
strong network of 100 dealers. Mahindra has a five-percent market share in
the US market in the 28-30 horse power (HP) range. As a part of the
strategy aimed at building a global supply chain, Mahindra USA has signed
a memorandum of understanding (Mou) with the Korean tractor major
Tong Yang, apart of the $ 2 bn Tong Yang Moolsam group, according to
which Mahindra will source high horse power (mostly 25-40 hp range) and
sell them around the world under the M&M brand name. To start with the
premium ranges of tractors will he sold in the US.
M&M?s current tractor range is more utility oriented and lacks the
aesthetic appeal that Tong Yang?s tractors, have, a must for a strong
presence in the US market.
Questions :
(a) What are the advantages and disadvantages of global sourcing?
(b) What are the possible risks of the alliance? How can they be overcome
/ minimised?

Advantages:- global sourcing is also known as the International Trading it help to increase in export as well as help to reduced deficit in export and increase the value on Rupees and maintain economy.

Disadvantage:- when export is increased that time also maintain internal resources so that there is no deficit in Total Export
 

kpsaini98

  • Guest
Re: Re: need solved solution for this case study...plz help me out
« Reply #2 on: May 23, 2010, 09:29 PM »
You are not allowed to view links. Register or Login
Mahindra and Mahindra (M&M) is a major player in the tractor and
certain segments of the automobile market in India, after an impressive
growth for a few years, the tractor market in India has been stagnating
during 98-99, 2000-01.
M&M has been selling its tractor and utility vehicles in foreign markets
including USA. Some of the components for its products have been sourced
from abroad. M&M has a 100% subsidiary in USA, Mahindra USA, with a
strong network of 100 dealers. Mahindra has a five-percent market share in
the US market in the 28-30 horse power (HP) range. As a part of the
strategy aimed at building a global supply chain, Mahindra USA has signed
a memorandum of understanding (Mou) with the Korean tractor major
Tong Yang, apart of the $ 2 bn Tong Yang Moolsam group, according to
which Mahindra will source high horse power (mostly 25-40 hp range) and
sell them around the world under the M&M brand name. To start with the
premium ranges of tractors will he sold in the US.
M&M?s current tractor range is more utility oriented and lacks the
aesthetic appeal that Tong Yang?s tractors, have, a must for a strong
presence in the US market.
Questions :
(a) What are the advantages and disadvantages of global sourcing?
(b) What are the possible risks of the alliance? How can they be overcome
/ minimised?

Advantages:- global sourcing is also known as the International Trading it help to increase in export as well as help to reduced deficit in export and increase the value on Rupees and maintain economy.

Disadvantage:- when export is increased that time also maintain internal resources so that there is no deficit in Total Export
 

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