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Author Topic: UL A study on the consumerism of lux soap and its market...  (Read 6826 times)

Offline thesource

UL A study on the consumerism of lux soap and its market...
« on: November 23, 2007, 12:49 PM »
The main objectives of this are:
i) To assess the consumer sales promotion schemes offered on Lux.
ii) To get an insight into retailers? views regarding the schemes being offered on Lux.
iii) To study consumer perceptions regarding various schemes on Lux and
responses toward them.

It also contains all the statistical data and analysis...
 

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