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Author Topic: UL Air Deccan - India's first low cost airline  (Read 3896 times)

Offline gkunalin

UL Air Deccan - India's first low cost airline
« on: March 11, 2008, 02:44 PM »
Air Deccan - India's first low cost airline

Aviation industry in india
Deccan's entry in aviation sector
competitive landscape in domestic sector
competitive strength
consumer behaviour
targeting and positioning
marketing strategy and branding
flight fare comparison
selling and distribution strategy
result
areas of improvement


Really nice presentation... :):):)   
 
 

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