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Author Topic: UL CB=Helping Consumers Remember  (Read 1973 times)

Offline nupur

UL CB=Helping Consumers Remember
« on: March 18, 2008, 03:23 AM »
Helping Consumers Remember=
Failing to remember is a common
occurrence in consumer behavior
Such memory failures in the
context of product purchase and
consumption translates into lost
sales and profits
Consumers? ability to remember
also plays a role in advertising
effectiveness
 

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