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Author Topic: UL Consumer Behaviour-Consumer Knowledge  (Read 3065 times)

Offline nupur

UL Consumer Behaviour-Consumer Knowledge
« on: March 18, 2008, 03:13 AM »
Consumer Knowledge-
What we know or don?t know
strongly influences our decisionmaking
processes
It affects how decisions are
made
It may determine the final
decision itself
Importance of Consumer Knowledge
« Last Edit: March 19, 2008, 01:17 PM by gkunalin »
 

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