The future of CRM in the airline industry:
CRM - Customer Relationship Management
A new paradigm for customer management
As airlines struggle to gain market share and sustain profitability in today?s fiercely competitive and economically demanding environment, they must develop new ways to manage their customer relationships to optimize customer loyalty and revenues. What tactics should airlines use to acquire, develop and retain customers with greater precision and improved results?
chek out wat IBM has to say on this topic...it talks about new technologies and mothodologies that airlines can adopt for CRM