Author Topic: UL Dissertation on Customer loyalty, Customer Satisfaction and Profitability (Read 14888 times)

anurag08 · « **on:** December 05, 2007, 12:46 PM »

A dissertation on :

Aim
To analyze and examine the concept of loyalty in retail and to assess its effectiveness as a corporate strategy through a Tesco Plc Case Study

Objective 1
Analyze and define the concept of loyalty and identify the relationship between customer satisfaction and customer loyalty

Objective2
Examine the conditions under which customer loyalty enhances profitability

Objective 3
Assess the role of loyalty programs in promoting loyalty and building favourable customer relationships

Objective 4
Evaluate the extent to which loyalty marketing makes its contribution to TESCO?s success and identify key areas where TESCO outwits its competitors

Objective 5
Assess whether loyalty marketing should form a part of a retail firm?s overall business strategy

s_jango · « **Reply #1 on:** October 05, 2008, 01:58 AM »

Excellent anaylsis.....

stevejones · « **Reply #2 on:** February 11, 2009, 03:19 PM »

excellent guide - thanks $:-\$

vindhyeshmishra · « **Reply #3 on:** May 07, 2009, 11:02 PM »

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excellent guide - thanks $:-\$

Nice analysis,
keep it up.

Thanks....

vikivikvi · « **Reply #4 on:** May 19, 2009, 04:43 AM »

hi anurag,
hw u dong.my name is vikram. is it possible to contact the person who created the above dissertation. some of the part is missing. may b u could help. thanks. i wud b really thankful to u. the appendix is missing from it. thnx a lot.

Regards
Vikram

himanshulove3 · « **Reply #5 on:** July 15, 2009, 04:59 AM »

Thnx a lot....
I need it . . . .
thnx a lot from the core of my heart...

chulliyan · « **Reply #6 on:** September 21, 2009, 02:07 AM »

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A dissertation on :

Excellent!

chulliyan

Aim
To analyze and examine the concept of loyalty in retail and to assess its effectiveness as a corporate strategy through a Tesco Plc Case Study

Objective 1
Analyze and define the concept of loyalty and identify the relationship between customer satisfaction and customer loyalty

Objective2
Examine the conditions under which customer loyalty enhances profitability

Objective 3
Assess the role of loyalty programs in promoting loyalty and building favourable customer relationships

Objective 4
Evaluate the extent to which loyalty marketing makes its contribution to TESCO?s success and identify key areas where TESCO outwits its competitors

Objective 5
Assess whether loyalty marketing should form a part of a retail firm?s overall business strategy

singhsaurabh2003 · « **Reply #7 on:** October 25, 2009, 06:38 AM »

damn good.....but didnt u make a questionnaire

indivari · « **Reply #8 on:** October 28, 2009, 09:33 PM »

Thanks. Keep up the good work.
wish you all the best too.

ABEWEERA · « **Reply #9 on:** April 09, 2010, 04:09 PM »

good work, thanks for sharing.

sknowonweb · « **Reply #10 on:** May 30, 2010, 10:52 PM »

Thnaks Buddy . Was helpful in times of need when i was looking for some reference

mazzara · « **Reply #11 on:** July 29, 2010, 04:24 PM »

hi bro

can u plz send me the appendix, that would be much helpful for me.

Cheers

stevejones · « **Reply #12 on:** August 15, 2010, 06:42 AM »

Hi guys,

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bhushanpratap · « **Reply #13 on:** April 01, 2011, 11:40 PM »

Thanks a lot Man.....

UL Dissertation on Customer loyalty, Customer Satisfaction and Profitability