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Author Topic: UL Dissertation on Customer loyalty, Customer Satisfaction and Profitability  (Read 14508 times)

Offline anurag08

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A dissertation on :

Aim
To analyze and examine the concept of loyalty in retail and to assess its effectiveness as a corporate strategy through a Tesco Plc Case Study


Objective 1
Analyze and define the concept of loyalty and identify the relationship between customer satisfaction and customer loyalty

Objective2
Examine the conditions under which customer loyalty enhances profitability

Objective 3
Assess the role of loyalty programs in promoting loyalty and    building favourable customer relationships

Objective 4
Evaluate the extent to which loyalty marketing makes its contribution to TESCO?s success and identify key areas where TESCO outwits its competitors

Objective 5
Assess whether loyalty marketing should form a part of a retail firm?s overall business strategy
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Please say thanks ....
 

Offline anurag08

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Offline s_jango

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Excellent anaylsis.....
 

Offline stevejones

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  • Steve Jones
    • Sample Dissertations
excellent guide - thanks  :-\
 

Offline vindhyeshmishra

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excellent guide - thanks  :-\


Nice analysis,
keep it up.

Thanks....
 

Offline vikivikvi

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hi anurag,
hw u dong.my name is vikram. is it possible to contact the person who created the above dissertation. some of the part is missing. may b u could help. thanks. i wud b really thankful to u. the appendix is missing from it. thnx a lot. ;D ;D
Regards
Vikram
 

Offline himanshulove3

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Thnx a lot....
I need it . . . .
thnx a lot from the core of my heart...
 

Offline chulliyan

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A dissertation on :

Excellent!

chulliyan

Aim
To analyze and examine the concept of loyalty in retail and to assess its effectiveness as a corporate strategy through a Tesco Plc Case Study


Objective 1
Analyze and define the concept of loyalty and identify the relationship between customer satisfaction and customer loyalty

Objective2
Examine the conditions under which customer loyalty enhances profitability

Objective 3
Assess the role of loyalty programs in promoting loyalty and    building favourable customer relationships

Objective 4
Evaluate the extent to which loyalty marketing makes its contribution to TESCO?s success and identify key areas where TESCO outwits its competitors

Objective 5
Assess whether loyalty marketing should form a part of a retail firm?s overall business strategy

 

Offline singhsaurabh2003

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damn good.....but didnt u make a questionnaire
 

Offline indivari

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Thanks. Keep up the good work.
wish you all the best too.
 

Offline ABEWEERA

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 good work, thanks for sharing.
 
 

Offline sknowonweb

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Thnaks Buddy . Was helpful in times of need when i was looking for some reference
 

Offline mazzara

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hi bro

can u plz send me the appendix, that would be much helpful for me.

Cheers
 

Offline stevejones

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Hi guys,

I've come across this amazing forum which has lots of MBA projects for Free - Check the Indian Dissertation Project out !!!

Also, they have amazing premium dissertations

Try this link: You are not allowed to view links. Register or Login
 

Offline bhushanpratap

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    • Nasbar Institute Of Management and Technology
Thanks a lot Man.....
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