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Author Topic: UL IBM Study- Deeper Customer Insight - Understanding today?s complex shoppers  (Read 2011 times)

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Deeper Customer Insight - Understanding today?s complex shoppers
IBM Study

Contents

Introduction
Five ?megatrends? for 2010
Driving innovation through deeper insight
Focus on shopping occasions: Three product examples
  Grocery
  Consumer electronics
  Apparel
Consumer decision process modeling
Conclusion
 
 

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