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Author Topic: UL Intergrated Marketing Communications - IMC  (Read 2755 times)

Offline gkunalin

UL Intergrated Marketing Communications - IMC
« on: May 07, 2008, 02:24 PM »
Intergrated Marketing Communications - IMC

Objectives
Definition
Integrated Marketing Communications
The communication process
developing effective communication
setting the promotional budget and mix
socially responsible communications
 
 

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