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Author Topic: UL Kellogg?s in India - Culture Failure  (Read 8463 times)

Offline anurag08

UL Kellogg?s in India - Culture Failure
« on: January 26, 2008, 02:13 PM »
Why did Kellogg?s cereals have a tough ride in India?
?It was just clumsy cultural homework,? says Titoo Ahluwalia, chairman of market research company ORG MARG in Bombay.

Read about the failure of Kellogg's in India.
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