Pizza War - Entry of Dominos and Pizza Hut in India
A case study .... doc file ....
?We are not really competing with Domino?s ? we?re not in the same category. Domino?s is more delivery and take-aways, while we offer a complete dining experience in addition to delivery and take-away options.? Pankaj Batra, Marketing Director, Tricon Restaurants, India.
?One has to take risks to reach economies of scale. Domino?s also shook up competition when it reached a target of 100 outlets.? Hari Bhartia, Co-Chairman, Domino?s Pizza India.
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