• December 16, 2017, 06:35 PM
• Welcome, Guest. Please login or register.
Did you miss your activation email?
Perusing The Shelves

Author Topic: UL Marketing and sustainability  (Read 1874 times)

skyhew

  • Guest
UL [SHARE] Marketing and sustainability
« on: October 08, 2008, 06:25 AM »
Marketing and sustainability
Peter Jones, Colin Clarke-Hill and Daphne Comfort
The Business School, University of Gloucestershire, Cheltenham, UK, and David Hillier Centre for Police Science, University of Glamorgan, Pontypridd, UK


Keywords: Sustainable development, Marketing, Green marketing, Environmental management

Quote
Abstract:
Purpose ? The purpose of this paper is to raise for debate among marketers the issue of the relationship between marketing and sustainability.

Design/methodology/approach ?
An opinion piece, that presents the views of four authors on the current state of the debate in this field.

Findings ? There is little consensus on these matters. There are those who believe that marketing and sustainability simply cannot be reconciled, while there are others who argue that marketing can contribute to the development of sustainable consumption.

Originality/value ? The paper opens up the debate on a subject that is clearly going to be high on the agenda for years to come.


 

Advertisement


Tags:
 

Related Topics

  Subject / Started by Replies Last post
0 Replies
1967 Views
Last post October 08, 2008, 02:53 AM
by skyhew
0 Replies
1839 Views
Last post October 08, 2008, 03:19 AM
by skyhew
0 Replies
1985 Views
Last post October 08, 2008, 05:48 AM
by skyhew
0 Replies
3032 Views
Last post October 08, 2008, 06:16 AM
by skyhew
0 Replies
2360 Views
Last post October 08, 2008, 06:34 AM
by skyhew
0 Replies
2358 Views
Last post October 08, 2008, 06:52 AM
by skyhew
0 Replies
1887 Views
Last post October 08, 2008, 07:00 AM
by skyhew