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Author Topic: UL Marketing on the Internet  (Read 2423 times)

skyhew

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UL [SHARE] Marketing on the Internet
« on: October 08, 2008, 06:52 AM »
Marketing on the Internet
Pallab Paul

Quote
Introduction
With increased globalization of the world economies, for most enterprises, market opportunities seem to be endless these days. This in turn, of course, causes heightened competition among the players in order to achieve better performance. Consequently, departing from the traditional commercial strategies and tactics, innovative managers are looking for unique ways to compete more effectively on a local, regional and global basis. The information superhighway is what many business leaders say will make these visions a reality in everyday business.

The information superhighway is being shaped by advances in digital telephone networks, interactive cable television, personal computers, online services and, finally, the Internet. These technological advances will inevitably change the face of business as we know it today. For most organizations, the information superhighway offers an abundance of opportunity. The Internet, in particular, provides corporate America with a broad and vast communications network that is driving the formation of a huge global electronic marketplace. The purpose of this article is to narrate the impact of the Internet on the marketing aspects of businesses as of today, its future, and how businesses can use its unlimited potential to their advantage.

 

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