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Author Topic: UL The Making of India's No.1 Life Insurer - ICICI Prudential  (Read 2694 times)

Offline gkunalin

A short case study on ICICI prudential....
The Making of India's No.1 Life Insurer - ICICI Prudential

Background
Marketing challenge facing ICICI Pru
Campaign objectives
Target audience
Creative Strategy
The Creative execution
Other communications
Media Strategy
The results of communication strategy
 
 

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