a project on vishal retail. also provide indepth info on retail sector
The project is about business development strategy of Vishal retail in near future as a part of expansion plan being adopted by the company. The company is targeting at three figures in term of its number of stores which are presently 55. This project report suggests prospective locations and site where Vishal retail can open up its new stores. Area covered is Delhi and NCR where presently it has 7 stores. It also includes details about the consumer who come at Vishal mega mart for shopping. A survey was conducted to know behavior of consumers while they go for shopping in a particular retail store. A questionnaire has been drafted for the same, to understand the psyche of the VISHAL MEGA MART customers to know their needs and expectations which can be further utilized by the company to gain a competitive edge over the competitors. On the basis of analysis done and key finding, Delhi and NCR region was scanned and SWOT analysis of each and every corner was done to find the prospective location where Vishal retail can open its future stores. Property rates of the selected locations were found out and the most critical location was selected. Similar kind of research were done in various parts of the country by different teams to support Vishal retail expansion plan.