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Author Topic: UTI Bank rebrands as Axis Bank  (Read 6302 times)

Offline gkunalin

UTI Bank rebrands as Axis Bank
« on: March 06, 2008, 01:21 AM »
UTI Bank rebrands as Axis Bank

UTI Bank has rebranded itself as AXIS BANK today. Rebranding follows approvals from the Board, Shareholders and the Reserve Bank of India, and after obtaining a new certificate of incorporation from The Registrar of Companies.


The Bank had used the UTI brand with great pride for the last 13 years, and has in recent years strongly contributed to the resurgence of the UTI brand. The rebranding has been necessitated due to the limitations on the use of the brand after January 2008.


The Bank has therefore decided to create a distinct brand identity for itself. Rebranding provides an opportunity to communicate elements of personality, values and vision, which are specific to the Bank. This rebranding becomes more important as the Bank takes its initial steps in establishing a global footprint.


Axis as a name is simple, it connotes solidity and stature, and conveys a sense of authority and credibility. Axis as a brand further has the ability to transcend geographical boundaries - this is relevant as the Bank has built an initial pan-Asian network with offices in Singapore, Hong Kong, Shanghai and Dubai, and seeks to expand further its international presence.


Graphically, in the new logo, the first stroke depicts forward growth while the second stroke signifies a solid support system. The two thick strokes also connote solidity and security.


P.J. Nayak, Chairman and Managing Director, Axis Bank stated that ?It was becoming increasingly clear that the usage of the UTI brand by several shareholder-unrelated entities was becoming increasingly untenable, and we are now very pleased to assume our very own brand. The new name has grown on us over the last several weeks, and we were encouraged to adopt it as geometers conceive of an axis as a line of reference around which all else is measured, or as a line of stability around which the planets and spheres rotate! Further, while our name has changed, nothing else has. The promoters, the network, the teams, the products, the technology and the customer service remain the same. In recent years the Bank has gained considerable market share in products and services where technology underpinning and customer relationships are key differentiators. On this platform as Axis Bank, we will endeavor to build a high quality bank.?


Axis Bank has a strong banking franchise spanning Corporate Banking, Capital Markets and Retail Banking. Axis Bank has over 6 million customers serviced through a wide network of 580 Branch Offices and Extension Counters and over 2457 ATMs. Axis Bank is located at 350 cities, towns and villages.


The Bank has business in excess of Rs.1,02,000 crores, with deposits of Rs.61,091 crores and Net Advances of Rs.41,285 crores as on 30th June, 2007.


Axis Bank has the third largest ATM network in India, it has the third largest base of debit cards in the country, and also has the third largest EDC network. Axis Bank provides payroll services to over 12,000 corporates across 28 lakh salary accounts. Axis Bank is among the largest providers of Cash Management Services in the country catering to more than 2300 customers.  For the last 3 years Axis Bank has been among the top 3 arrangers of corporate debt in India. Axis Bank is the agency bank for a number of State Governments and Departments of the Central Government.


Axis Bank is strongly capitalised. The Bank has recently issued fresh capital of Rs.4534 crores through a combination of GDR, QIP and preferential issue of shares to its promoters. Axis Bank?s capital adequacy ratio based on the additional capital raised and net customer assets as on 30.06.07 is estimated at just below 19%.


The market capitalisation of the Bank as on 27th July, 2007 was Rs. 21,817 crores, Axis Bank is the fifth largest Bank by market capitalisation in India.




Network ? 580 branches and extension counters

                4 foreign offices ? in Singapore, Hong Kong, Shanghai and Dubai

                2457 ATMs

                reaches out to 350 cities, towns and villages across the country


Business (as on 30th June 07) ? Total Business over 102,000 crores

                                                Deposits: 61091 crores

                                                Advances: 41285 crores


Leadership positions: Market  Capitalisation: 21817 crores (on 27th July 07)- 5th largest in India

                                   2457 ATMs ?Among top 3 deployers in India

                                   64 lakh debit cards ? Among top 3 issuers in India

                                   48,000 EDC machines ? Among top 3 deployers in India

                                    2322 CMS clients ? Among the top players

                                    Debt syndication - among the top 3 arrangers of corporate debt in India.

Profitability: FY 07 Net Profit:  659  crores

                  Consistent track record of profitability

                  Net profit increased by more than 30% y-o-y in the past 29 out of 31 quarters

Asset Quality: Net NPA- 0.59%

                      Gross NPA ? 1.01%



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